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Save a Small Business This Holiday Season

Nov 06, 2022
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  1. Write reviews of your favorites on a variety of sites . From Facebook to Google, industry specific sites to local spots, reviews influence buying decisions. Writing a review is free.
  2. Tag friends when you see something they would like on social media . When a small business shares something you like on social media, tag a friend. Not only will you friend see the post, but all their friends will as well (permission settings allowing, of course).
  3. Check-in at businesses . Even if you’re not buying, when you check in at a business that is providing social proof that you are visiting this business. It creates a crowd mentality that the place is worth checking out. Ever decide not to eat at a restaurant because there are no cars in the parking lot? Checking in helps create a (virtual) crowded lot, which drives people to check the business out.
  4. Share images from the business . Take pictures. Share details about your experience. Photograph their calendar of events. Share anything that would draw people in. When you’re not directly affiliated with a business and you share, people see that as an endorsement and they’re more likely to act.
  5. Join their newsletter or mailing list . Now may not be a good time to buy but joining their mailing list and forwarding helpful information to your audience can help match a buyer with a needed product or service.
  6. Answer questions . If you see a question about a product or service on a group, give some suggestions. These types of referrals are hot leads for your favorite small business because they know the person asking is already in the market for what they sell or do.
  7. Post a round-up on social media . Create a list of your favorite businesses, restaurants, or service providers or post a daily “thankful for small business post” and feature a new local business each day. Write a “best new businesses” post for businesses that opened this year. Get creative and tag the business whenever possible.
is a writer/ghostwriter who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and believes the world would be a better place if we all had our own theme song that played when we entered the room. What would yours be?
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Twitter: @christinagsmith
Facebook: @tellyourstorygetemtalking
LinkedIn: @christinagsmith
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